Lipocerin is most certainly sold by the same gimmicky company that sells Thermocerin (Thermocerin review here). I’ve taken the liberty of creating a little collage of the two websites. They look, oh, slightly similar.

Who is Behind Lipocerin?

A company by the name of Nutritional Science Laboratories that apparently is “one of the leading manufacturers of natural wellness and skincare products.” A quick search in the Florida Department of State Division of Corporations shows that Nutritional Science Laboratories, the company behind Lipocerin, was involuntarily dissolved on 11/1/1985. It had been formed a little over a year before then. Their website says they were founded in 1990… The registered agent of the inactive corporation is a Gerald Depace. From my searches, it appears that he’s an attorney (which makes sense, attorneys often act as registered agents for corporations).

My guess? The guys behind Lipocerin just picked this name because it sounded nice. I don’t know. The whole thing seems strange. They’re either full of it because that’s not the name they operate under or they’re full of it because that is the name they operate under at that entity was dissolved 32 years ago. They don’t list a contact phone number so there’s no way I can call them and find out what’s going on. Their email address is customer.support@lipocerin.com ((I emailed Lipocerin but am yet to receive a response. I simply inquired about an “order” that was placed two weeks ago. Update: Kaesha responded ready to help, so at least there’s someone on the other end.)) but no phone number? I usually don’t necessarily care if a company doesn’t list their phone number (it keeps costs down) but when you’re operating under the name of a company that is listed as inactive…a phone number all of a sudden becomes more important. Strike One.

Update: I did find their phone number. It’s listed in small print on the right side of their label as 1 (800) 580-2341. I called them to ask some questions. You can read about that below.

Lipocerin’s Ingredients

Lipocerin contains Vitamins B-1, B-2, B3, B-6 and B-12, some folic acid, biotin, and calcium. It’s “fat burning” ingredients are:

• Hoodia Gordonii - I’ve said it before, and I’ll say it again and again and again until (unless) we learn otherwise. There is absolutely no scientific evidence supporting the appetite-suppressing abilities of Hoodia Gordonii. The only study done was where the P57 (the active extract) was directly injected into rats’ brains. They did exhibit behavior suggesting a suppressed appetite. However, the amount of P57 injected was much higher than what you’re getting here (117.9mg). In an article referencing the hoodia study, we read: “Dr. MacLean said that P57 was easily broken down by the liver, so it might be hard to take in enough of it to ensure that it had an effect. He cautioned that currently available supplements might be inadequate.” You can read my full review on Hoodia Gordonii if you’d like. The short answer is that it’s an ineffective fad.
• Chromium Picolinate - Chromium is a mineral used to utilize glucose by insulin. It’s absolutely necessary and the fact of the matter is that our bodies get plenty of it. Chromium deficiencies are extremely rare in developed nations ((http://en.wikipedia.org/wiki/Chromium_picolinate)). In other words, you probably have plenty of chromium right now. There have not been any studies supporting the idea that chromium picolinate supports fat loss. Lipocerin is, well, full of it, when they make that claim. Their “clinical proof” for Lipocerin cites a study involving patients at high risk for Type 2 diabetes ((http://www3.interscience.wiley.com/cgi-bin/abstract/61004819/ABSTRACT?CRETRY=1&SRETRY=0)). If you take the time to just read the abstract of this study you can plainly read that while there was an increase in insulin sensitivity, “there was no effect of [Chromium Picolinate] on body weight, abdominal fat distribution, or body mass index.” Gosh, I know scientists like to bury knowledge in lots of fancy words, but that seemed pretty clear to me. (You can also get the full scoop on Chromium Picolinate if you’re curious).
• Caffeine - Caffeine has been proven time and again as an effective stimulant to increase your metabolic rate and burn more calories (read my review of Caffeine). The unfortunate thing about Lipocerin is that they include 50mg of caffeine in their pill — the equivalent of a diet soda. Unless you’re just burning calories left and right drinking your diet soda (maybe running while drinking?), I don’t think you’re going to get too many results with Lipocerin.

In summary, Lipocerin’s Hoodia Gordonii is an ineffective fad, they lie about the study they cite (if you read Lipocerin’s quote compared to the actual abstract–which they’re quoting–you find they’re lying through their teeth) supporting Chromium Picolinate, and they use such a small amount of caffeine you’d have just as much effect drinking a diet soda.

I love that they claim that “Lipocerin contains more Hoodia than Trimspa-32X!” Great! More of an ineffective ingredient. Or how about, “Lipocerin contains more Chromium Picolinate than Hydroxycut!” Wonderful, more of a lesser ingredient. Also, one more thing about the Chromium Picolinate study that Lipocerin cited…they supplemented with 1,000mcg. If you were to follow Lipocerin’s Suggested Use, you’d still be short 400mcg as compared to the study (not that it would matter, since Chromium Picolinate doesn’t do anything). I’m just making this clear so you see how blatantly misleading Lipocerin is being, from the studies they cite down to the name they supposedly operate under.

My Phone Call to Lipocerin

To get a few questions answered, I gave them a call. My favorite part of the call was right at the beginning:

Cal: Hi, I’m wondering if you’ve had any success using Lipocerin?

Lipocerin: Oh yeah. A lot of our customers have had great success with it. I have my coworker that takes it and she loves it.

Cal: Really? She lost a lot of weight with it?

Lipocerin: Uh huh. She went from 220 to 140.

Cal: Good grief! How long did that take?

Lipocerin: She wasn’t even doing it well At least three months now.

Cal: She went from 220 to 140 in three months? Holy smokes she must look really different.

Lipocerin: Yeah she does.

80 pounds in three months, or just under a pound a day. Right.I went on to ask about the chromium picolinate inconsistency with what they quoted, but Sandra wasn’t too knowledgeable. She read me some things that chromium picolinate “may” do (including helping with osteoperosis). Maybe if I would have had her coworker Keasha on the line, maybe then we would have gotten somewhere. Sandra wasn’t too bothered by the fact that the study said it didn’t change body composition at all. Her rebuttal was basically, “Well we have lots of customers that say it works, so it must work.”Really? Are those the customers on your website, with the photos that came from istockphoto.com? Yeah, Lipocerin’s really working.

I also asked the Lipocerin rep about Thermocerin and what the difference was. She said they’re the same weight loss product, but different ingredients. I said, so because they’re different ingredients, they’re a different weight loss product? She said yes. I was confused.

(You can listen to the entire call to Lipocerin if you’d like (I cut out some of the wait time to make it shorter)).

Lipocerin’s $1,000 Competition Scam

The reason this competition is a scam is because you have to be holding a bottle of Lipocerin in your hand for the After Photo. That means you have to have bought Lipocerin. They’re basically putting this out there so people buy it and then try to win the thousand bucks. Will they actually award the $1,000? Doubtful. Extremely doubtful given the above-mentioned observations and a few of their other shenanigans (showing a picture of a doctor and leading you to believe it’s somehow endorsed by said doctor, showing “As Seen On” images for CNN, Fox News and the like when Lipocerin never has been, etc.) Thermocerin.com does the same thing.

Lipocerin Overall Conclusion

Lipocerin is hawked by a shady company whose name hasn’t been on the active corporation list in Florida for about 30 years. As a diet pill, its hoodia is ineffective, chromium picolinate is ineffective, and caffeine is such a small amount that it’s also ineffective. It has some B vitamins but, uh, you can get a much better B-vitamin complex at Wal-Mart (for an always low price — always). This pill is a scam.

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